Strategic management mainly involves in a strategic position, strategic choices and strategy in action. This book covers the strategic position of strategic management and talks about the strategic analysis in detail.
Editions | 24Symbols, Amazon Kindle, Amazon Paperback, Apple Books, Barnes & Noble, Book Depository, Kobo, Playster, Scribd |
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Language | English |
Publication Date | December 26, 2018 |
Author |
Poornima Madushani Patabendige |
Publisher |
Nerdynaut |
Table of Content
1.0 Introduction
2.0 External environment analysis
2.1 Macro environment and the PESTEL analysis
2.1.1 Political
2.1.2 Economic
2.1.3 Social
2.1.4 Technological
2.1.5 Environmental factors
2.1.6 Legal
2.2 Industry level and the five-force analysis
2.2.1 Intensity of the rivalry
2.2.2 Threat of new entrance
2.2.3 Bargaining power of the suppliers
2.2.4 Bargaining power of the buyers
2.2.5 Threats of substitutes
2.3 Competitors and the markets and the strategic group analysis
3.0 Internal environment
4.0 Summary