Strategic Position in Strategic Management book front cover
Strategic Position in Strategic Management book front cover
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Strategic Position in Strategic Management

It is not that easy for a business to survive in a turbulent business environment and hence the need of strategic management is a must in the modern context.


SKU: 008 Category:

Strategic management mainly involves in a strategic position, strategic choices and strategy in action. This book covers the strategic position of strategic management and talks about the strategic analysis in detail.


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Publication Date

December 26, 2018


Poornima Madushani Patabendige



Table of Content

1.0 Introduction
2.0 External environment analysis

2.1 Macro environment and the PESTEL analysis
2.1.1 Political
2.1.2 Economic
2.1.3 Social
2.1.4 Technological
2.1.5 Environmental factors
2.1.6 Legal
2.2 Industry level and the five-force analysis
2.2.1 Intensity of the rivalry
2.2.2 Threat of new entrance
2.2.3 Bargaining power of the suppliers
2.2.4 Bargaining power of the buyers
2.2.5 Threats of substitutes
2.3 Competitors and the markets and the strategic group analysis

3.0 Internal environment
4.0 Summary