Brand Image profiling is a method used to find out the respective weaknesses and strengths of a certain brand by the usage of its image rating data. This mode of marketing research is been actively used by different companies to find out where their products stand in the market with respect to their competitors.
You are previewing: Brand Image Profiling – Multiplicative Model
Brand Image Profiling – Multiplicative Model
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Brand Image Profiling – Multiplicative Model
Brand image is the consumer’s perception of the Brand’s position determining where the brand. Products sold by a company are affiliated with delivering a set of beneficial attributes (emotional, rational, functional attributes, etc.).
| Editions | 24Symbols, Amazon Kindle, Apple Books, Barnes & Noble, Kobo |
|---|---|
| Language | English |
| Publication Date | April 1, 2020 |
| Author |
Reshan Perera |
| Publisher |
Nerdynaut |
Table of Contents
1. WHAT IS BRAND IMAGE PROFILING?
2. THE PROCESS OF BRAND IMAGE PROFILING
2.1 Step 01: Collecting the Relevant Data
2.2 Step 02: Tabulating the Data
2.3 Step 03: Calculating the Expected Ratings
2.4 Step 04: Calculating the Differences Between the Actual and the Expected Ratings
2.5 Step 05: Drawing the Graph
2.6 Step 06: Interpreting Results
3. IN WHICH SITUATION IS BRAND IMAGE PROFILING USED
4. PROS & CONS OF BRAND IMAGE PROFILING
4.1 Pros
4.2 Cons
BIBLIOGRAPHY
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