Ninety-nine percent of the e-commerce in the today’s real world is, either a replacement of traditional “brick and mortar stores” or a complementing sales channel to a traditional “brick and mortar stores/ operations”. In this e-book, I am going to explain a more realistic approach in planning a digital marketing campaign for such an e-commerce business that is a complementing channel or that is a replacement of a brick and mortar operations.
Digital Marketing Campaign Process
No e-commerce platform is real e-commerce operations-oriented in today’s business world except very few that were created for the purpose of it (ex: AliExpress, ASOS, Amazon.com).
Hint: e-commerce experts will understand better!