Back Cover
Look Inside

Brand Image Profiling – Multiplicative Model

Brand image is the consumer’s perception of the Brand’s position determining where the brand. Products sold by a company are affiliated with delivering a set of beneficial attributes (emotional, rational, functional attributes, etc.).

$1.99

Clear
SKU: N/A Category: Tag:

Brand Image profiling is a method used to find out the respective weaknesses and strengths of a certain brand by the usage of its image rating data. This mode of marketing research is been actively used by different companies to find out where their products stand in the market with respect to their competitors.

Editions

24Symbols, Amazon Kindle, Apple Books, Barnes & Noble, Kobo

Language

English

Publication Date

April 1, 2020

Author

Reshan Perera

Publisher

Nerdynaut

Table of Contents

1. WHAT IS BRAND IMAGE PROFILING?
2. THE PROCESS OF BRAND IMAGE PROFILING

2.1 Step 01: Collecting the Relevant Data
2.2 Step 02: Tabulating the Data
2.3 Step 03: Calculating the Expected Ratings
2.4 Step 04: Calculating the Differences Between the Actual and the Expected Ratings
2.5 Step 05: Drawing the Graph
2.6 Step 06: Interpreting Results

3. IN WHICH SITUATION IS BRAND IMAGE PROFILING USED
4. PROS & CONS OF BRAND IMAGE PROFILING

4.1 Pros
4.2 Cons

BIBLIOGRAPHY

Reviews

There are no reviews yet.

Be the first to review “Brand Image Profiling – Multiplicative Model”

Your email address will not be published. Required fields are marked *